We orchestrate value creation
in agriculture


agCelerant transforms and secures contractual agriculture through the intelligent targeting and activation, inside smallholder value chains, of phygital ecosystems that monitor smallholder fields in real time, innovate in rural job markets, and orchestrate value creation to transform the global food chain.


Because transforming smallholder agriculture is not only a farm-level problem. Because risk aversion in bankers has far-reaching consequences. Because basic knowledge and structure lack in smallholder value chains, preventing investment, stunting growth. Because farming can be a choice, a profession, a passion.


agCelerant encapsulates the concept of ‘phygital agriculture’, the combination of physical asset management with digital solutions to ensure trust and scalability of service. It unlocks primary bank and industrial investments for smallholder markets, ensuring final product quality, value and returns to SHFs and other agricultural stakeholders.


Brokering a landmark public-private partnership to transform Nigeria’s agricultural sector

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Accelerating Africa’s agricultural transformation through the incorporation of Earth Observation in digital smallholder value chains.


Nigeria leads agriculture into the post-digital era with the inauguration of Africa’s first National agCelerant Technical Committee.

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agCelerant-Senegal is hiring 10 youths to work in phygital farming services in the Ross Bethio area of the Senegal River Delta

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Manobi Africa and Africa Rice engage with agCelerant™ to transform rice value chain in Africa.

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Conference on phygital agriculture, next step in Africa’s transformation.

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Government may adopt digital tech to reach small-scale farmers.

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Sustainable climate services? Think contract farming, youth employment, phygitalization of agriculture

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Landmark private-public partnership forged to transform Nigeria’s agricultural sector.

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CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS).



For Banks

We de-risk your investment in agriculture, by reducing insolvency and environmental risks. We keep the oxygen in the bank. We bring you new customers. We develop your future markets.

For Agro-industries

We grow new supply for you, and then we trace it. We optimize your logistics. We safeguard your intake. We marry your brands with technologies from the stars, and legacy from the roots.

For Input suppliers

We optimize your distribution networks, stocks and transactions. We secure your business with instant banking. We monitor the performance of your products through phygital feedback loops.

For Insurers

We dilute basis risk and moral hazard. We develop affordable index and indemnity-based products. We nurture rural insurance markets – in agriculture and beyond.

For Farmers

We unlock access to credit, inputs, and market outlets. We help secure your income and protect your assets and free choice. We provide knowledge and nourish your ambitions.

For Youth

We create attractive jobs. We help you settle down, or take off, or both. We develop your skills and stir your pride. We challenge your creativity, and we grow your independence.

We leverage and combine the latest in technology

Mobile Technology

Because nothing beats a human mind.

Internet of Things

Because of all those things the eye can’t see.

Earth Observation

Because agriculture spreads over space

Lean Data Managenent

Because value is what matters

Artificial intelligence

Because it augments cognition.







About Us

agCelerant™ is the business development platform deployed by MANOBI AFRICA to restructure the African agricultural sector into organized, transparent, efficient and inclusive value chains. It implements an innovative, holistic business model in which smallholder farmers and larger-scale investors are simultaneously accompanied and protected as they empower themselves to respond to growing and changing customer needs.

MANOBI AFRICA orchestrates inclusive value creation inside agricultural chains and drinkable water systems. Headquartered in Mauritius, MANOBI AFRICA has subsidiary or project presence in 14 African countries and early portfolios in Europe. Combining recognized sector expertise with digital solutions and proximal presence,
MANOBI AFRICA transforms agriculture and drinkable water service creating economic and social value.


Our Team

Daniel Annerose


Cédric Champenois


Pierre.C.Sibiry Traoré

Director, R&D

Nikki Hsian Lee

International Business & Project Development Manager

Jonathan Annerose

Lean Data Manager

Pape Boly Dieye

Agrobusiness Consultant

Jacques Atohoun

Systems Manager

Amadou Sow

Software Engineer

Ahmed Ekoume

Call Center Engineer

Souleye Sene

Relations Manager

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